If you’ve ever spent five minutes in a room with me, you probably heard me say something like, “If you’re not failing, you’re not trying hard enough.” And while you’re left wondering if I am serious (spoiler: I am), you also start to understand why BUENATURA embraces the philosophy of "Fail Harder"—because here, failure isn’t just a rite of passage; it’s part of the master plan.
The Art of Failing With Flair
At BUENATURA, we’ve turned failing into a fine art. Sure, we could take the safe route, but where’s the fun in that? If we’re going to fail, we’re going to fail with style, learn something, and come back even stronger.
I often say, "If I haven’t made a mistake by noon, I must be playing it too safe."
Whether it's a product that flopped (yes, it happens!) or an ambitious idea that didn't stick the landing, I treat every failure like a treasure trove of insights.
We’re talking genuine “a-ha” moments, sometimes in between sips of strong coffee and a good laugh.
A Little Resilience (and Coffee) Goes a Long Way
I am a fan of resilience—and coffee (did I mention that?).
It’s a winning combo around here. At BUENATURA, "Fail Harder" is about more than just encouraging risk-taking; it’s about building the kind of resilience that lets you get knocked down, get back up, and ask, “What did we learn?” without missing a beat.
One of the best-kept secrets to our success is that we know how to laugh in the face of failure (usually with a cup of coffee in hand).
Fail Harder = Fail Smarter
Now, don’t get me wrong—failing at BUENATURA isn’t about carelessly throwing spaghetti at the wall to see what sticks (although, come to think of it, that sounds like a fun team-building activity).
Failing harder means failing smarter. It’s about taking calculated risks, learning fast, and applying those lessons to our next move.
The Future: Built on Failures (And Coffee)
As we look toward the future, I am not afraid to keep failing. In fact, it’s part of my strategy for success. I’ll keep taking risks, testing new ideas, and pushing the boundaries of sustainability and innovation.
After all, who wants to stick with what’s safe when you can aim for groundbreaking?
Via Buenatura Gourmet I will actually soon be launching our own organic coffee, and yes, we will get high off our own supply....
Drop us a comment if you want to be one of the first to try it when it comes out.
Join Us on This Wild Ride
At BUENATURA, we’re on a mission to create a future where sustainability and innovation go hand in hand—and sometimes that means falling flat on our faces.
But hey, we wouldn’t have it any other way. If you’re ready to fail harder and come out stronger, I invite you to join me on this adventure.
“The best ideas come after the worst failures—and maybe after a second cup of coffee.”